The Supply Chain Marketing Show

Why are you? Brand Clarity Drives Supply Chain Growth

Content is King; Clarity is Queen Supply chain companies don’t have a marketing problem — they have a clarity problem. In an industry built on precision and performance, organizations often struggle to explain why they matter. The result? Endless tactics, endless messaging, and buyers still asking the same question: “Why are you different?” In this episode of The Supply Chain Marketing Show, Ralph Henderson sits down with branding strategist and creative leader Ron Tite to unpack why brand strategy — not more campaigns — may be the most underused growth lever in supply chain today. Together, they explore how trust is built in high-risk B2B environments, why trying to be everything to everyone makes companies invisible, and how marketing leaders must reclaim their role as business leaders, not just promotion engines. This conversation challenges conventional thinking about marketing’s role inside complex organizations. If brand is trust at scale, then clarity isn’t a creative exercise — it’s a competitive advantage.

Stop Tagging Like It’s 2018: Why Your Supply Chain Social Strategy is Ghosting Your Customers

If you're still using 30 tags, you aren't reaching customers, you’re triggering spam filters. Hashtags are filing cabinets, not reach boosters. Learn the difference.
Forget the old days of spamming hashtags and boring press releases—this episode is a wake-up call for anyone in the logistics industry. You’ll learn why modern social media algorithms now penalize "hashtag dumping" and instead reward clear, human-to-human conversation. We’ll show you how to stop using LinkedIn as a digital trophy case and start using your own employees’ real-world stories to build trust. If you want to know how to actually get noticed by the 85% of supply chain buyers who vet companies online before they ever sign a contract, this is the talk you can't afford to miss.

Does Marketing Matter in Supply Chain?

Marketing has long been overlooked in the supply chain and logistics industry, often misunderstood, undervalued, or treated as an afterthought rather than a growth driver. Many operations leaders focus heavily on execution and efficiency, assuming strong service alone will fuel growth. But in today’s competitive and volatile market, that mindset creates blind spots. Companies struggle to differentiate, scale consistently, or respond to market shifts because marketing was never built into the operation from the start.
In this episode, we unpack why marketing has historically been underestimated in logistics, why many leaders don’t know what to ask for when seeking marketing support, and how this confusion leads to wasted spend or missed opportunities. We’ll discuss whether it’s ever “too late” to invest in marketing, how much companies should realistically allocate, and if growth is possible without it. Most importantly, we explore why seeking guidance from trusted, industry-aware partners is critical and how the right approach to marketing can become a strategic advantage rather than a cost center.

AI + Human Strategy: The Supply Chain Marketing Fix

Stop drowning in workload—start getting results with AI that actually moves the needle.
Struggling to hit numbers with a maxed-out team? This episode shows how smart AI + human strategy can fix one real marketing headache, boost results, and free your week.

From Booth to Breakthrough: How Supply Chain Exhibitors Win in 2026

What 5,000 exhibit evaluations reveal about who wins on the show floor—and who gets ignored.
Stop blending in. Start converting attention into real exhibit results in 2026.
Trade shows are louder, more crowded, and more expensive than ever—and “showing up” is no longer enough. In this timely micro-session of The Supply Chain Marketing Show, moderator Ralph Henderson sits down with exhibiting performance expert Jefferson Davis of Trade Show Turnarounds to unpack what’s really working on the show floor and what’s quietly failing. Drawing from more than 5,000 exhibit evaluations conducted in 2025, this conversation challenges conventional thinking and reveals what supply chain exhibitors must rethink now if they want to attract the right attention, create real engagement, and turn exhibits into measurable business results in 2026.

The Truth About Gen Z

Forget the stereotypes: Gen Z is reshaping work, and this episode reveals how.
Turn generational friction into collaboration with insights that cut through the noise.
In The Truth About Gen Z, Ralph sits down with Hannah Ubl of Good Company Consulting to cut through the noise and reveal who Gen Z really is at work—especially in supply chain. Hannah explains how this generation thinks, what they wish others understood, and the misconceptions that create friction across teams. They dig into the real points of tension between generations and the small shifts leaders can make to turn frustration into collaboration.
If you want to better understand the generation shaping today’s culture and workforce, watch now and get the real truth about Gen Z.

Beyond Trade Shows: The Media Move for 2026

Why the smartest supply chain brands are investing in real media—content, credibility, and connection—for 2026.
When you hear persuasion and influence, what comes to mind? If it’s not media, it should be.
In this powerful episode of The Supply Chain Marketing Show, host Ralph Henderson sits down with Brad Berger, President and Founder of SupplyChainBrain, to unpack how media has evolved from simple advertising into a game-changing differentiator for solution providers. Whether you’re planning your 2026 marketing budget or rethinking event spend, this conversation reveals why media isn’t just marketing—it’s your competitive edge.
🎯 Topics Covered:
Why media is the new differentiator in supply chain marketing
How events and trade shows still matter—but need better strategy
The evolution of supply chain media from print to digital dominance
Why brand familiarity drives leads (and not the other way around)
How to balance event and media budgets for maximum ROI
The power of consistent storytelling across multiple channels
Insights from 30 years of SupplyChainBrain and what’s next for 2026
Takeaway:
If you’re relying solely on events or trade shows to get noticed, you’re already behind. The brands that win in 2026 will be the ones using media to shape perception, build trust, and influence the influencers.

Manifest: Inside The Epicenter of Supply Chain Innovation and Investment

It's more than just a trade show—Manifest is the only event that brings the entire end-to-end supply chain ecosystem under one roof. In this episode of the Supply Chain Marketing Show, host Ralph Henderson is joined by Tanzil Uddin, SVP of Content and Partnerships at Manifest (a Hive Corporation), to explore why this event is becoming a must-attend for supply chain leaders, marketers, shippers, startups, and investors alike.
📍 What You’ll Learn in This Episode:
Why Manifest is revolutionizing trade shows for supply chain professionals
How the event creates real business opportunities—from strategic partnerships to investment deals
What CSCOs and global shippers are prioritizing in today’s volatile environment
How startups can break through the noise and scale fast
What supply chain marketers should be doing now to prepare for Manifest 2026
The top supply chain trends: AI, digital acceleration, cold chain, procurement, and more
A sneak peek into the Leadership Suite, where over 100+ C-level supply chain executives connect behind closed doors
🛠️ Whether you’re a marketing professional looking to maximize ROI, a startup seeking investors and clients, or an enterprise brand eager to benchmark with peers, Manifest is where meaningful connections and real decisions happen.
📝 Key Resources:🔗 Register for Manifest: https://www.manifestvegas.com🔗 Follow Manifest on LinkedIn for updates: https://www.linkedin.com/company/manifest-vegas📧 Schedule a consult with Supply Chain Brain: Morgan@supplychainbrainmedia.com