The Supply Chain Marketing Show

Luxury Experience, Elevate Your Message To Your Market

What does luxury have to do with supply chain marketing?
More than you think.
In the latest episode of the Supply Chain Marketing Show, host Ralph Henderson sits down with leadership strategist and best-selling author Neen James to explore how applying luxury-level thinking can radically transform your marketing strategy—even in the most industrial B2B environments.
Tune in to learn:
Why true luxury is about experiences—not things
How to create marketing that makes prospects feel seen, heard, and valued
The 5 luxury levers: Entice, Invite, Excite, Delight, and Ignite
Why your brand isn’t just what you say—it’s how people feel when they encounter you
How to apply "systemized thoughtfulness" to elevate every customer touchpoint

Forgettable is A Choice: Why Supply Chain Marketing Needs a Shake Up

Is B2B marketing in the supply chain stuck in a rut? This episode tackles the uncomfortable truth: most supply chain marketing is safe, stale—and completely forgettable. From tradeshow halls packed with indistinguishable brands to buzzwords no one understands, the episode explores how legacy marketing norms have created a culture of caution over creativity. Key takeaways include: Why "safe" doesn’t scale—and certainly doesn’t sell How to stand out by tapping into human emotion, not product specs The importance of storytelling, visual metaphors, and personality in B2B How Gen Z is reshaping expectations for tone, format, and authenticity The power of breaking one default—whether it’s your visuals, voice, or channel Listeners will hear real-world examples of how even "boring" topics like returns can become bold, delightful, and impactful with the right creative approach. Because at the end of the day, if your message doesn’t make someone feel something, it’s probably forgettable. And in this industry, forgettable is the real F word.

Digital Marketing: What Actually works in 2025

Digital Marketing is always changing. With AI, cluttered social networks, smarter inboxes, and changing behavior, what worked last year might not work this year. Outdated strategies can even hurt your results. Learn what works now in digital marketing and how to upgrade your strategies and tactics for lasting results.
- Outdated strategies that cost you time and money- How to future-proof your digital marketing- What actually works now and how to take advantage of it

Sales is from Mars and marketing is from Venus.

Why is it so hard to work with sales as a marketer?
 
How to work with your sales people more effecitvely? What can you do to get the most ouf of your sales team? What are some of the best practices that marketers can work with sales directly?

Great Marketing Creates Revenue and IS RISKY

Revenue is the best metric of marketing. A little risk can lead to a big impact. It's the micro moments that leave major impressions.

Why does the financial forecast matter to me in marketing?

The Financial Future and Supply Chain Marketing are connected. Who knew?

TRADE SHOWS ARE EFFING EXPENSIVE! Is there really an ROI with trade shows?

Trade shows are a unique part of - and usually the lion’s share of - a company's marketing budget. They integrate all aspects of a business. Each show is different, with attendees looking for different things and attending for different reasons. Learn how to navigate the complexities and ensure your investment pays off. Betsy Earle shares her expertise on strategic trade show planning and execution.

What’s NEWS – How do I get in it? A HOW TO Podcast on Earned Media

Want to make your company stand out and be top-of-mind when people need your product or service? Learn how to become a trusted thought leader through earned media and connect it to your marketing strategy. This podcast will show you how to get noticed, grow trust with your audience, and add earned media to your social media plan to drive traffic. We’ll also cover how to handle crisis management and make your company newsworthy when it matters most. Get your team excited about the power of earned media and start building relationships with journalists now—so instead of knocking on doors, they’ll be knocking on yours!