The Supply Chain Marketing Show

Why does the financial forecast matter to me in marketing?

The Financial Future and Supply Chain Marketing are connected. Who knew?

TRADE SHOWS ARE EFFING EXPENSIVE! Is there really an ROI with trade shows?

Trade shows are a unique part of - and usually the lion’s share of - a company's marketing budget. They integrate all aspects of a business. Each show is different, with attendees looking for different things and attending for different reasons. Learn how to navigate the complexities and ensure your investment pays off. Betsy Earle shares her expertise on strategic trade show planning and execution.

What’s NEWS – How do I get in it? A HOW TO Podcast on Earned Media

Want to make your company stand out and be top-of-mind when people need your product or service? Learn how to become a trusted thought leader through earned media and connect it to your marketing strategy. This podcast will show you how to get noticed, grow trust with your audience, and add earned media to your social media plan to drive traffic. We’ll also cover how to handle crisis management and make your company newsworthy when it matters most. Get your team excited about the power of earned media and start building relationships with journalists now—so instead of knocking on doors, they’ll be knocking on yours!

Shark Tank to Supply Chain

Courtney Turich infuses people with the mindset that they are capable of grand success. She has created a personal brand that's taking off! A previous Shark Tank contestant with a great deal of energy, intelligence, and engagement, her mantra — Be Bold, Be Confident, Be You — is one that every Supply Chain Marketing Professional can live by. Do you?

Playing at Work for Trust's Sake

TRUST - The Silver bullet in business. Your closest friends are the ones you have the most fun with. Ever wonder why you have strong bonds with those you grew up with? It's not time, it's FUN! Find out why on this episode of The Supply Chain Marketing Show

Lead Generation is the lifeblood of business and Content is the oxygen

Lead gen for a supply chain marketing professional is paramount to success. We connect it with content development to create the 'belief' of our prospects in our products and services. Content is still King and Clarity is still Queen.

AI and Supply Chain Marketing - A HOW TO podcast

AI is not replacing us in marketing. AI is making what we do more powerful so long as we know how to apply it. The Future of AI in Marketing and how to learn it to enhance your job.  

2025 Supply Chain Marketing... and BEYOND!

SupplyChainBrain Media Publisher Brad Berger sits down on Episode 1 and talks about where we've been and where we're going in Supply Chain Marketing. In addition to Lead Generation, we talk about Branding, Content Development, On Line Strategy, and Earned Media. Getting prepared for 2025 and beyond!