The Supply Chain Marketing Show

The Truth About Gen Z

Forget the stereotypes: Gen Z is reshaping work, and this episode reveals how.
Turn generational friction into collaboration with insights that cut through the noise.
In The Truth About Gen Z, Ralph sits down with Hannah Ubl of Good Company Consulting to cut through the noise and reveal who Gen Z really is at work—especially in supply chain. Hannah explains how this generation thinks, what they wish others understood, and the misconceptions that create friction across teams. They dig into the real points of tension between generations and the small shifts leaders can make to turn frustration into collaboration.
If you want to better understand the generation shaping today’s culture and workforce, watch now and get the real truth about Gen Z.

Beyond Trade Shows: The Media Move for 2026

Why the smartest supply chain brands are investing in real media—content, credibility, and connection—for 2026.
When you hear persuasion and influence, what comes to mind? If it’s not media, it should be.
In this powerful episode of The Supply Chain Marketing Show, host Ralph Henderson sits down with Brad Berger, President and Founder of SupplyChainBrain, to unpack how media has evolved from simple advertising into a game-changing differentiator for solution providers. Whether you’re planning your 2026 marketing budget or rethinking event spend, this conversation reveals why media isn’t just marketing—it’s your competitive edge.
🎯 Topics Covered:
Why media is the new differentiator in supply chain marketing
How events and trade shows still matter—but need better strategy
The evolution of supply chain media from print to digital dominance
Why brand familiarity drives leads (and not the other way around)
How to balance event and media budgets for maximum ROI
The power of consistent storytelling across multiple channels
Insights from 30 years of SupplyChainBrain and what’s next for 2026
Takeaway:
If you’re relying solely on events or trade shows to get noticed, you’re already behind. The brands that win in 2026 will be the ones using media to shape perception, build trust, and influence the influencers.

Manifest: Inside The Epicenter of Supply Chain Innovation and Investment

It's more than just a trade show—Manifest is the only event that brings the entire end-to-end supply chain ecosystem under one roof. In this episode of the Supply Chain Marketing Show, host Ralph Henderson is joined by Tanzil Uddin, SVP of Content and Partnerships at Manifest (a Hive Corporation), to explore why this event is becoming a must-attend for supply chain leaders, marketers, shippers, startups, and investors alike.
📍 What You’ll Learn in This Episode:
Why Manifest is revolutionizing trade shows for supply chain professionals
How the event creates real business opportunities—from strategic partnerships to investment deals
What CSCOs and global shippers are prioritizing in today’s volatile environment
How startups can break through the noise and scale fast
What supply chain marketers should be doing now to prepare for Manifest 2026
The top supply chain trends: AI, digital acceleration, cold chain, procurement, and more
A sneak peek into the Leadership Suite, where over 100+ C-level supply chain executives connect behind closed doors
🛠️ Whether you’re a marketing professional looking to maximize ROI, a startup seeking investors and clients, or an enterprise brand eager to benchmark with peers, Manifest is where meaningful connections and real decisions happen.
📝 Key Resources:🔗 Register for Manifest: https://www.manifestvegas.com🔗 Follow Manifest on LinkedIn for updates: https://www.linkedin.com/company/manifest-vegas📧 Schedule a consult with Supply Chain Brain: Morgan@supplychainbrainmedia.com

Luxury Experience, Elevate Your Message To Your Market

What does luxury have to do with supply chain marketing?
More than you think.
In the latest episode of the Supply Chain Marketing Show, host Ralph Henderson sits down with leadership strategist and best-selling author Neen James to explore how applying luxury-level thinking can radically transform your marketing strategy—even in the most industrial B2B environments.
Tune in to learn:
Why true luxury is about experiences—not things
How to create marketing that makes prospects feel seen, heard, and valued
The 5 luxury levers: Entice, Invite, Excite, Delight, and Ignite
Why your brand isn’t just what you say—it’s how people feel when they encounter you
How to apply "systemized thoughtfulness" to elevate every customer touchpoint

Forgettable is A Choice: Why Supply Chain Marketing Needs a Shake Up

Is B2B marketing in the supply chain stuck in a rut? This episode tackles the uncomfortable truth: most supply chain marketing is safe, stale—and completely forgettable. From tradeshow halls packed with indistinguishable brands to buzzwords no one understands, the episode explores how legacy marketing norms have created a culture of caution over creativity. Key takeaways include: Why "safe" doesn’t scale—and certainly doesn’t sell How to stand out by tapping into human emotion, not product specs The importance of storytelling, visual metaphors, and personality in B2B How Gen Z is reshaping expectations for tone, format, and authenticity The power of breaking one default—whether it’s your visuals, voice, or channel Listeners will hear real-world examples of how even "boring" topics like returns can become bold, delightful, and impactful with the right creative approach. Because at the end of the day, if your message doesn’t make someone feel something, it’s probably forgettable. And in this industry, forgettable is the real F word.

Digital Marketing: What Actually works in 2025

Digital Marketing is always changing. With AI, cluttered social networks, smarter inboxes, and changing behavior, what worked last year might not work this year. Outdated strategies can even hurt your results. Learn what works now in digital marketing and how to upgrade your strategies and tactics for lasting results.
- Outdated strategies that cost you time and money- How to future-proof your digital marketing- What actually works now and how to take advantage of it

Sales is from Mars and marketing is from Venus.

Why is it so hard to work with sales as a marketer?
 
How to work with your sales people more effecitvely? What can you do to get the most ouf of your sales team? What are some of the best practices that marketers can work with sales directly?

Great Marketing Creates Revenue and IS RISKY

Revenue is the best metric of marketing. A little risk can lead to a big impact. It's the micro moments that leave major impressions.